AVAashima Vinayak
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Open to senior & lead product roles

COMPLEX SYSTEMS,MADE OBVIOUS.

Senior Product Designer turning complex, agentic and immersive systems into experiences people understand and trust.

9+ years across 0 → 1 and 1 → N.

9+ Years in product designDelhi, India
View selected workLinkedIn

Shipped for

Shipped for teams behind Meta, Olympics, Sky Sports, Fox, Max Healthcare.

01 / Selected work

Systems people rely on
without noticing.

Selected product work across enterprise operations, consumer experiences and immersive platforms.

01

Guest Services

Unified high-pressure venue operations into one dependable workflow.

Internal tooling / Design system / Venue operations

View case study
Guest Services terminal: guest lookup with filters and a results table
Itemised order confirmation with discounts and print options
Ticket options beside a three-dimensional model of the venue

02

Booking the Unknown

Made unfamiliar venue formats easier to understand and confidently book.

Ticketing / Seat selection / 3D wayfinding

View case study
Seat selection with a zoomable seat map and persistent detail rail
Full-screen 360-degree photograph taken from a specific seat
Three-dimensional venue cutaway labelling The Hall and The Dome

03

Olympics in VR

A scalable immersive system supporting 150+ hours of Olympic programming.

VR / Broadcast / Immersive

View case study
Virtual reality home environment with a wall of live Olympic feeds
Beijing 2022 branded virtual lounge
Immersive alpine venue view with an athlete tracking overlay

04

Self-Serve Kiosk

Designed a faster same-day booking experience for venue guests.

Kiosk / Wayfinding / Retail

Case study in progress

Kiosk welcome screen with a get-tickets call to action
Kiosk cart listing selected tickets before payment
Kiosk checkout screen with payment and order summary

01 / About

I began with code.Design taught me where to aim it.

A developer-turned-product designer working across complex systems, immersive experiences and the teams that bring them to life.

More about me

02 / How the work happens

The work happens
before the screen.

From understanding the real constraint to making sure the final product behaves correctly in the hands of its users.

01

Define

Stay with the problem longer than feels comfortable. Watch the work where it actually happens. Most briefs describe a symptom; the first job is finding the system behind it.

Research / Service mapping / Constraints

02

Design

Draw the rough version first and put it in front of someone. Then work through the hierarchy, edge cases, empty states and moments when the system fails. Craft is what survives all of that.

Systems / Prototypes / Edge cases

03

Build

Work beside engineering, not upstream from it. Ship systems, states and tokens—not just screenshots. The work is finished when the experience behaves correctly at 2am on match night.

Tokens / Design QA / Implementation

04

Grow

Watch what people actually do with what you shipped. Keep what earns its place, improve what creates friction, and document what you learn so the next decision starts further ahead.

Feedback / Iteration / Documentation

03 / Design point of view

I design for people whohave more important thingsto do than figure outthe interface.

My work has moved across edtech, healthcare, cloud solutions, entertainment and sports—from personalised learning and enterprise tools to consumer ticketing and immersive experiences.

Design territories

  • 9 plus — Years in product design
  • 5 plus — Industries designed across
  • 150 plus — Hours of Olympic programming
  • 30 percent — Faster design handoff

04 / What people say

Real words from people
who shared the work.

Notes from the people who shared the room, the constraints and the outcome.

View all LinkedIn recommendations

Aashima is an incredibly well-rounded product designer who combines excellent strategic thinking with a strong product sense. She moves comfortably from big-picture definition to thoughtful execution of the smallest details.
Ethan PaulsonDirector of Product Design, Cosm
In the three years I managed Aashima as Senior UI/UX Designer, her contributions were central to our success. She excelled in creating complex yet intuitive experiences and delivered consistently across diverse platforms.
Jeremie LasnierStrategic Design Leader · Founder, PROHODOS
Aashima brought a thoughtful developer's perspective into every discussion, which made our work stronger and more balanced. Her mix of creativity and practicality helped bring clarity to the team.
Lalit TyagiFrontend Engineer
Aashima deeply understands user needs and translates them into intuitive, engaging and functional experiences. She approaches every project with empathy, creativity and a keen eye for detail.
Aakriti SinghalProduct Manager · UX Researcher
Aashima brings a deep understanding of both user behaviour and technical requirements. She goes beyond the defined scope as a meticulous designer and creative problem-solver who brings fresh, thoughtful ideas to the table.
Rohit MallahEngineering Manager
Aashima combines design and development knowledge with a logical approach that never sacrifices style. She knows when to clarify requirements and when to ship quickly, test and iterate.
Abhishek ThakurDesign Leader