AVAashima Vinayak
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01 / About

I learned to buildinterfaces beforeI learned to design them.

That technical beginning still shapes how I work: close to the system, close to the team, and relentlessly attentive to detail.

Senior Product Designer · Delhi, India

Portrait of Aashima Vinayak

Still curious.
Always designing.— A

02

From code to clarity.

I started as a developer, with a natural instinct for getting every interface detail right. At Online Tyari, a mentor encouraged me to cross the line into design. I never really crossed back—I learned to work between both worlds.

That foundation helps me understand not only what an experience should become, but how it can be built with clarity, consistency and care.

const ideas = [
  "users",
  "problems",
  "better systems"
];

function makeItClear() {
  return design(withHumanIntent);
}

{ design impact }

Personal view

Your day, made clearer

  • Up next
  • Later
ContinueToday · 3 items
Same intent. A clearer interface.

03

Bring everyonein early.

I prefer product, engineering and QA in the room from step one. Shared context prevents late surprises, reduces handoff ambiguity and helps the team make better decisions together.

Different perspectives.
A clearer tomorrow.

Clarity

  1. ProductDefine the why
  2. DesignShape the how
  3. EngineeringBuild together
  4. QAKeep us honest

04

A life beyondthe frame.

Design keeps me curious, but life gives me perspective. Away from the screen, I’m usually following the smell of good coffee, reading with more tabs open than I should, photographing small details or looking for the next mountain trail.

And then there are my two children—my most honest critics and the daily reminder that wonder, patience and clarity matter far beyond the work.

  • A cup of coffee on a wooden desk beside a notebook

    Coffee, before critique.

  • A mountain trail rising through low cloud

    Higher ground.

  • An open book with handwritten notes filling the margins

    A quiet chapter.

  • A camera resting on a table, lens facing the viewer

    Looking closely.

  • Two children seen from behind, looking at string lights

    Two small humans. My biggest perspective shift.

05

Experience,in selected chapters.

A selected view of the roles, products and systems I’ve helped shape.

Download résumé

  1. Vertiwiz

    Design Consultant

    Leading design of Vantage, a lead and client-feedback workspace, alongside acquisition-focused web experiences and reusable UI patterns.

    Nov 2025–Present

  2. Cosm

    Senior Product Designer

    Led Guest Services from scratch and designed booking, kiosk, event-management and Olympic VR experiences on one connected platform.

    Nov 2020–Sep 2025

  3. E-Media Web Solutions

    UI/UX Designer

    Designed UX and UI for Doordarshan and the Ministry of Science & Technology, plus reusable client component libraries.

    Sep 2017–Feb 2019

  4. Online Tyari

    Product Designer & Front-End Developer

    Launched SmartPrep Insights and built learning tools for exam aspirants, from interface design through to front-end code.

    Feb 2016–Sep 2017

  5. Earlier development/design roles

    The technical foundation behind how I bridge intent and implementation.

06

I’m looking for the nextcomplex thing worth making obvious.

Open to senior and lead product design roles.

Same curiosity.
Bigger problems.